How To Whitelist A Sender In Google Inbox And Gmail

by | Nov 14, 2017 | Blog, How To

Google Inbox is a very nice combination of design and features for handling email, reminders, and things that come in via email that you want to pay attention to later. We use it at AssetLab and it helps us break out of some of the traditional left brain problems of email. There is one really annoying limitation however, you cannot force Inbox to put a particular sender in to the Inbox when it gets flagged as Spam. Fear not, there is a fix.

The fix exists because Google Mail (Gmail) still exists and if you have an email account that is handled by Google, even if you have never used Gmail before.



Inbox has a really smart spam filter that is great at pulling in trends from across the internet, as well as learning when you tag a piece of mail as spam. The real problem is that there is no way to "unspam" a message or a sender. So, the workaround is to use the Gmail options, which have a very detailed manual filter capability, to force a sender address that is flagged as SPAM into the Inbox.

Here are the steps:

  1. Open Google Inbox on a laptop or desktop:
  2. On the left-side menu, select "Gmail" to open Gmail in a new tab (the direct address, if you prefer, is
  3. Now, in Gmail, open the options by clicking the gear
  4. Then select "Settings" from the drop down menu that opens when you click the gear
  5. A new page will load. Select the "Filters and and Blocked Addresses" to get to the manual filter area
  6. Scroll toward the bottom and click "Create A New Filter"
  7. Enter the email address or domain that you want to force to the Inbox in the "From" field and select "Create filter with this search"
  8. Select the checkbox that says "Never send it to Spam"
  9. Finally, select the "Create Filter" button to lock in the filter

These steps result in a rule being created where, in Google Inbox, the Spam designation is never used for this address. We have used these instructions to handle email communications with some of our international suppliers that always seem to end up in Spam even though we started the thread.


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