It can be very difficult to know what to post on social media as a business or organization. On the one side the content should be interesting and result in engagement. On another side the content should promote what is new or interesting with the business. And on another there is this desire to create something really amazing which can actually hold back the inclination to post anything at all. All while controlling cost... In this article we explore the types of posts that work, don't work, and provide specific guidance for figuring this all out.
A Quick Refresh On Social Media
Social media, from the business perspective, is made up of the profiles and content placed on platforms like Facebook, Instagram, Twitter, Pinterest, and YouTube. The leading platforms change from year to year and people spend more or less time on platforms over time. These platforms are all places where the brand can be represented and a following of people interested in what is being shared, can be created. Beyond the profile photos and headers and business descriptions the thing to remember is that the content posted on social media is for the followers, not for the business. Posts should represent the brand and generate engagement so that more people wish to follow the brand.
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