In 2016 AssetLab Marketing purchased a very small and new web based business called Mystery Potato. This company was in the business of selling gag gifts and more specifically, potatoes with hand-written messages (in sharpie) on them. Over the course of the following year we worked the brand, fulfillment, and customer service and as a result, sold over $40,000 in potatoes... $20,000 of that was within one 4-week span after going viral one fine Friday at 12:04 pm.
Here's the article that took us to the next level:
BuzzFeed: This Company Ships Potato Love Notes To Your Friends For $8
Not only was this business an amazing viral marketing story, it was an eCommerce story, and an explosive growth story.
From an eCommerce standpoint, the website was on Weebly when we purchased the business and a couple months later we transitioned to Shopify to take advantage of superior social selling, customer service, and total cost of ownership reduction benefits.
From a growth standpoint, this business started at 2-5 orders per week and topped out at 362 in a 24 hour period. We started shipping to the USA and at our peak we were shipping to 10 countries (you cannot ship plants over political boundaries). We started with one person part time and went to 25 people part time at max.
The fundamental marketing approach was:
- Provide great customer (and recipient) service
- Reward social sharing by recipients
- Be active and responsive on social media
- Advertise on social media
- Actively seek press, worldwide
Mystery Potato was sold in 2017 but it was the most fun we have ever had. If you want to learn what it is like to take a business viral and all the explosive growth challenges that creates, come over to the Facebook group and get Jeff going about it...