Paying for advertisements that result in more visitors to a website is sometimes referred to as Paid Traffic ads. The other group of visitors, someone who finds the website through a link or search on their own is called Organic Traffic.
The most critical component to get right before starting to pay for advertisements that bring traffic to a website is: CONVERSION.
The website needs to be Millennial Friendly, which means:
- Modern look and feel
- Mobile and tablet friendly
- Easy to navigate
- Easy to purchase from, or become a lead
These are each positive factors that increase the conversion of visitors into customers or leads. Once the website is good at converting visitors it is time to start working on advertising.
Here is the list of recommended ways to advertise a website to generate more traffic:
- Google Search AdWords Ads
- Google Display Retargeting Ads
- Bing Search Ads
- Social Media Post Ads
There are many other components to bringing in more traffic that you can experiment with. Remember to test and learn and pay attention to conversion to customers or leads.