The gap between home-made quality video on YouTube and a video that represents your business or organization professionally is actually really small. The videos we create for NotSitting.com and other brands use consumer grade equipment that is easily purchased on Amazon and delivered in just a couple days. It is also easy to use and edit. Here's what we use and how we put it together.
The three factors you need to improve to make videos that separate themselves are:
- Video quality (think "lights", "tripod", and "slider")
- Audio quality (think "microphone")
- Presentation (simple video editing package)
Stability comes in three forms (noted here) and lighting is really simple as well.
- Stability while recording from a fixed point (a tripod)
- Stability while moving side to side (a slider)
- Stability while walking (a stabilizer)
Here's what we use:
- Camera: GoPro Hero 5, Micro SD card, GoPro skeleton case, USB to GoPro cable
- Tripod: Simple tripod, Cell phone holder
- Slider: Simple slider, Simple dolly
- Walking stabilizer: Simple stabilizer
- Lighting: Basic lighting kit
You can spend a lot more money to get nicer gear with better features and ease of use, but to start, just start.
The audio recording capability of a phone or GoPro are rather poor, particularly if the subject is more than 5 feet away. Most of our filming requires voice-overs, interviews, and capturing presentations. To get great quality audio and separates us from the pack we use an audio recorder and simple lapel microphone. Again, to step up from here there are tons of options at higher costs but that is all unnecessary if you're just starting out.
- Audio recorder: ZOOM H1 Recorder
- Lapel microphone: Sony Stereo Lapel
- Cables & adapters (optional): mic extension cable, GoPro mic adapter
To put the video and audio together, add simple transitions, incorporate titles and images or screenshots, and computer screen captures we use a simple video editing package for Windows.
- Video editing: Camtasia video editing software
The Video Creation Process
With this equipment the video creation and editing process looks like this:
- Charge the batteries
- Setup the lights
- Setup audio recording and video recording
- Transfer video and audio to a folder on your computer
- Create a new Camtasia project with the media in that folder
- Sync up the video and audio and add transitions and stuff
- Create the video file