In this lesson we will go through the topic of how to convert more visitors into leads. This is a crucial topic even though it's shot. It holds important information that you can get as a pro tip from an experienced internet marketer.
The most powerful method to convert visitors to leads is to use "single page" homepage layouts and to funnel visitors to the homepage.
A "single page" layout has the following characteristics:
- It is long with many rows of content, so that people on mobile phones can just keep scrolling
- "Conversion Rows" give visitors the opportunity to commit to contact periodically in the page
- The content in each row "evolves" so that a visitor who hasn't decided to become a lead yet, gets more and more detailed and informative content as they keep scrolling