How To Convert More Visitors Into Donors

by | Mar 19, 2018 | Website Design Basics

In this lesson we will go through the topic of how to convert more visitors into donors. This is a crucial topic even though it's shot. It holds important information that you can get as a pro tip from an experienced internet marketer.

For nonprofits, there are some specific techniques that can be employed to help people who visit an organization website become donors:

  1. Provide a Red-Backed-Donate-Button on the main menu that links straight to a single-page donation and payment form
  2. Provide information about the organizational mission, leadership, and a request for donations (as a conversion row) at the bottom of that page
  3. Run a modern-looking website. One of the biggest detractors for donors is coming to the website and finding that it is old and out of date... that reflects poorly on the organization.

In this article we will give you an answer to…