YouTube is a video platform that is extremely popular with people ages 19 to 45. On average, people over the age of 18 in the USA spend more time watching YouTube than Television. If you want to get to this market, video is a great way to do it!
In this lesson we will go through everything you need to learn about advertising your brand on YouTube and make customers from people watching videos.
On YouTube, like on most other platforms, you only pay when there is some sort of action on your ad. In this case you only pay when someone chooses to watch at least 30 seconds of your video or clicks on the ad. You get all the standard metrics you would expect (views, likes, shares, subscribes, etc).
There are actually two types of advertisements shown on YouTube:
- Google AdSense display ads
- YouTube Videos
If you're considering YouTube as an advertising platform for your business you will want to do your homework first:
- Is the audience on YouTube interested in your product or service
- Is the audience on YouTube going to react to the video you already have, or do you need something new
- How much are you willing to spend to experiment with advertising on YouTube