How To Advertise On Yelp

by | Mar 17, 2018 | Advertising Platforms

You are wondering how to advertise on yelp? Well you are in the right place. Stick till the end of this article and you will learn everything you need to know to start your first campaign on Yelp and get instant results.

Yelp is one of the premier Social Trust platforms on the internet. Here are some of the things you need to know about Yelp:

How To Advertise On Yelp

Yelp is one of the premier Social Trust platforms on the internet. Here are some of the things you need to know about Yelp:

  • Yelp is quite an authority on where businesses are and their contact information through pulling data from public sources
  • Yelp has an easy to use mobile App
  • Yelp is one of the top 250 websites in the world
  • Yelp closely protects its review content and the ability of businesses to ask for reviews from their customers
  • Yelp is used millions of times per day by people trying to decide which business to do business with

Advertising on Yelp is, unfortunately, not as easy as many other platforms and it is more expensive to get started. That said, it is really easy to understand if the business is receiving a benefit from the Yelp package that was purchased the first year.

Free Quote & Send Message Buttons

By default, business pages provide the publicly registered phone number for a business, but not an easy way to actually contact the business. When you engage Yelp and purchase an advertising package you get the ability to add a Free Quote and Send Message buttons. This is often the highest valued item in a Yelp advertising package. The reason is that people on Yelp.com and the Yelp App can contact you without leaving those places.

Any Yelp advertising package should include this ability.

Removal Of Competition & Search Placements From Business Page

By default, business listings on Yelp have placements where other businesses advertise. These take the form of text ads and display ads. In a Yelp advertising package these placements for other businesses are removed from the business listing. This helps keep visitors to the Yelp listing focused on the business instead of on finding other businesses.

Any Yelp advertising package should include the removal of all competitive advertising from the business listing page.

Search Results Placements

When Yelp visitors search for businesses by map, by type, or by name there are advertising placements shown in the results. These are Pay Per Click advertisements. Yelp will attempt to sell you a package of PPC ads for the business whenever you engage with them, however, in our experience, these are low ROW because they link to the Yelp Business Listing, not to a business website. As a result that Yelp Visitor has to convert twice to be of value to the business:

  1. In the search result
  2. By engaging the business on the Yelp Business Listing

Yelp will attempt to include PPC advertising in any package with them. We recommend that you accept only the smallest package of PPC that can be negotiated. If it brings in some business then additional advertising can be added any time.

How To Engage Yelp

The easiest way to engage Yelp on Advertising is to make a phone call. Come to Yelp.com and look for "Advertise With Us" in the footer. Click it and you will see a sales page with a phone number listed. Simply understand you are calling a sales team when making this contact and they will follow up with you if you do not purchase.

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