Those of you who were successful at getting me talking about Facebook back in Q3 and Q4 of 2017 probably heard me complain about how my personal Facebook feed was full of viral cat videos and other viral junk. I probably yearned for the days when I could see things that my friends actually created or shared about themselves instead of all the viral junk. I also probably mentioned that I was spending more time on Instagram and less time on Facebook.
Well... something big changed for Facebook in Q4-2017 and you probably noticed it.
Facebook started suppressing the viral videos and re-shares in Q4-2017
This is a really big deal because it shows:
- I was not the only one complaining
- Facebook noticed that people were leaving
- Facebook viral re-share strategies don't work for growing accounts any more
Now, if you're working with AssetLab for your business (or personal) Facebook there is no impact because we have not suggested that rviral e-sharing strategy which was super popular for a time. And... this is exactly the reason, we determined it was unsustainable for Facebook and they would be turning it off.
For Facebook this means that some their metrics have changed:
- Average time in the Facebook App dropped 2 minutes in Q4 because there were fewer viral videos to watch
- Daily and Weekly Facebook App return rates are starting to come up (they were dropping seriously, which triggered the change)
So, this is great news for those of us who like to keep up with our friends and original content from friends and brands.
If you're trying to figure out what to do now that the cats aren't in your video feed... well... YouTube.