Ranking better in Google search results is all about providing usefulness on the internet and making sure that search engines see various indications of value. In this session Jeff digs in to three straight forward ways to improve the position of any website and gives some specific actions that can be taken today to move … [Read more…]
Paying for advertisements that result in more visitors to a website is sometimes referred to as Paid Traffic ads. The other group of visitors, someone who finds the website through a link or search on their own is called Organic Traffic. The most critical component to get right before starting to pay for advertisements that … [Read more…]
Stores have a very unique advertising experience because the primary result they are looking for from advertisements is the number of people coming through the front door. We recommend many of the same advertising techniques for stores as for products and services with some notable differences. These techniques work but remember that it is critical … [Read more…]
Advertising services is quite different than advertising physical products for a few reasons: People may not know they want the service People may not know your business sells the service Simple Google searches may not bring your website to the top for people to find As a result, service advertising is different than product advertising. … [Read more…]
Product advertising on Google, Bing, Facebook, Twitter and other platforms is different than just “Advertising”. In this article we cover how to think about the products you want to advertise so that you choose the right platforms and approaches to advertising. Everything we mentioned in “How To Advertise Online Without Losing A Ton Of Money” … [Read more…]
The value of a social media following for your business is really that once it is created, a social media following is a low cost advertising channel. Realize though, building a following takes time and energy and effort. Creating the following is not cheap… it’s only cheap once you have it. In this article we … [Read more…]
The First Principle of Online Advertising: Test And Learn We have spent a lot of money on online advertisements that didn’t bring a dime of sales or a single lead to my store. Those days, when you’re looking at marketing spend and sales and you find out an advertisement didn’t perform can be hard. We … [Read more…]
When most businesses start advertising on Facebook they do it by boosting posts, promoting pages, and following various Facebook solicitations to start advertising. All of these result in the creation of a Personal Ads Account on Facebook. To take advantage of more advanced features, the ability for others to help you with the advertising account, … [Read more…]