3 Considerations When Starting An Email Newsletter

Starting an email newsletter is a big deal. You probably already have an audience and you’re trying to figure out how to add more value to them, or to you, from that list. Here’s the considerations and process we recommend you go through when choosing to start an email newsletter. There are several important things … [Read more…]

What To Do With A Cold Email List

In email marketing, a “cold list” is an email list that hasn’t been emailed in a long time (several months) or where open rates are under 10%. This matters because cold lists generally do not result in additional traffic or sales and may experience a large number of unsubscribes, which are both problems in different … [Read more…]